Loginhood’s privacy management handles FB LDU with one easy click.Ī business requires LDU & CCPA compliance if over half of its revenue comes from campaigns using user data, like site retargeting or lookalikes audiences. This requires businesses to adhere to CCPA compliance and pass additional privacy signals to Facebook, or targeted campaigns will stop delivering to California users. Why do you want it?įacebook has implemented a new privacy restriction called Limited Data Use (LDU). Most users will use the Free or $29/month plan.ĬCPA/FB Limited Data Use Tools is a Privacy Management App. Plus, it helps make sure the images being used in those catalogues are optimized for Facebook, Instagram, or other platform. Flexify helps make creating and maintaining a catalog of all or certain products super easy. In order for dynamic retargeting to work, you need to create and manage catalogues. Without dynamic retargeting, you run the risk of wasting ad spend by showing football fans Star Trek ads. Now, that’s easy if you have a sore that only has a few products targeting the same type of customer.īUT, if you have a store with more than 25 products and some of those products target football fans while others target Star Trek fans… you are going to want to use dynamic retargeting. If you are running Facebook ads for your Shopify store you are going to want to target people that have been to your website and taken various actions (especially if those actions do not include purchasing your product). Flexify is a Facebook (and other ad platforms) catalogue management app.
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